Sika Roofing is pleased to announce the appointment of Martin Bidewell as Head of Technical & Product Management for Sika Roofing.


This new role has been created as part of a strategy to ensure unrivalled support for customers and improve internal efficiencies across all three roofing brands – Sika Sarnafil, Sika Liquid Plastics and Sika-Trocal. Having one person oversee the brands allows for more opportunities to develop best practice, an effective model already demonstrated by Sika Roofing’s Applications, Marketing and Customer Services teams.

Martin Bidewell - Head of Technical & Product Management for Sika Roofing

Martin has worked at Sika for a total of 15 years and in that time has developed a technical knowledge that is second to none.


“I’m really looking forward to this exciting opportunity to align and grow the expert support our team can offer,” explains Martin. “While I already possess extensive experience of the single ply membrane market, this new role will allow me to further develop my knowledge of the liquid applied membrane market place, products and service offering.”