Blue Grit Takes the Spotlight in Sika’s “Bring It On” Campaign

Grit That Sticks. From prep to perfection. Plaster with confidence.

Sika’s trusted surface preparation solution, Blue Grit, is stepping into the spotlight as part of our nationwide “Bring It On” campaign, a bold celebration of the products our trade customers count on for performance, reliability, andconfidence on site.

Already a firm favourite among plasterers, renderers and decorators, Blue Grit is now being backed by a high-impact marketing drive, featuring billboard campaigns, print advertising and digital promotion across the UK. The goal? To raise awareness, drive demand, and support our merchant partners and trade professionals with a product that’s built to perform and proven to last.

Why Blue Grit?

When it comes to achieving the perfect key for plaster, render, or screed, professionals know preparation is everything. That’s why they reach for Sika Blue Grit, the ready-to-usebonding agent that delivers maximum grip and dependable performance everytime. 

 Available in 5L and 10L tubs, Blue Grit creates a strong, consistent bond on even the toughest surfaces, from refurb jobs to new builds. Its distinctive blue colour give instant visual confirmation of coverage, whiles its ready-to-use formula (just mix and apply) saves time on site and simplifies the sales conversation.

With Blue Grit, it’s easy to say: Bring it on

Why stock Blue Grit?

• Superior Surface Bonding: Ensures reliable adhesion on smooth or low-porosity substrates 
• Instant Visual Confidence: Bold blue colour shows clear coverage.
• Zero Hassle Application: No dilutions, no fuss – just mix, apply, and go.
   

Marketing Toolkit Now Available

To help merchants and customers make the most of the campaign, Sika has created a dedicated Marketing Toolkit. It’s packed with ready-to-use promotional assets including posters, digital banners, social media content and product messaging, all designed to help you promote Blue Grit with ease and impact.

👉 Contact your sales representative to get access to it

Supporting the Trade. Backed by Sika

With over 100 years of global construction expertise, Sika continues to support the trade with innovative, high-performance products developed in world-class laboratories and tested to the highest standards. From major infrastructure projects to everyday building jobs, Sika products are trusted by professionals that demand results. 

Get Involved

Want to get behind the campaign?

Contact your Sika sales representative today for more information, printed materials or support with local promotion.